Marina Gloria has been in the gold market for more than a decade. And she has been proposed to extend the culture of this precious metal so that Spain resembles Germany, where seventy percent of savers keep their savings in the form of physical gold. Marina created Kremar. Kremar is headquartered in London. The second one in Madrid. They sell physical gold. Among its clients there are investors who buy kilos of gold, and others who invest two hundred euros a month to create savings assets. They dominate an anticyclical sector: in crises, gold sells more because its market value always increases. Like now. The gold rush has triggered its price above $1,900 an ounce. Kremar’s online shop has doubled its sales in just a few weeks.